GIVENCHY LE ROUGE MAT × VELVET MATISSIME 2018
Swarovski Chinese New Year 2019
NEO NEW LAND 2019
Cartier Qixi 2017
Lancôme Chinese New Year 2019
Philips × Maserati 2022
BOITOWN X LENA PERFUMES 2021
Lancôme NEW L’ABSOLU LACQUER 2018
L’Oréal AGE PERFECT EYE CREAM 2022
Lancôme CC CUSHION 2018
L'Oreal Flower Cleansing Oil 2021
Lancôme Double 11 T-mall Online Shopping Festival 2018
EXPERIENCE
Jan. 2021 - June 2022
May 2019- July 2020
Aug. 2017 - May 2019
Sept. 2015 - Aug. 2017
Mar. 2014 - Mar. 2015
ASSOCIATE CREATIVE DIRECTOR Teehee Asia - Shanghai, China
• Managed the 6-person team and creative process, reported to the London-based Creative Director.
• Responsible for developing creative content and digital assets for brands such as L’Oréal Paris, KÉRASTASE, Lancôme, PHILIPS, L’Oréal Professionnel Paris and other local beauty luxury brands.
• Excuted 20+ creative projects and productions on branding, video production and graphic design, including concept development, creative proposal, storyboard design, shooting art direction and post-production.
CREATIVE DESIGNER Pernod Ricard China - Shanghai, China
• Responsible for creative and visual solutions for the marketing agencies of Absolut Vodka, CHIVAS, Ballantine’s and Jacob’s Creek, such as new packaging development and digital assets design, reporting to the creative studio manager.
• Planned online and offline materials for Drinks & Co, the first group brand retail store in China, including video shooting, illustration creation, and packaging design.
• Participated in the design of Pernod Ricard Creative Studio Global VI.
• Refreshed Ballantine’s Greater China online branding guideline.
ART DIRECTOR Publicis Groupe - Shanghai, China
• Participated in 10+ digital and social campaign with a budget of £100,000 - £1,000,000. Cooperated with brands including Cartier, Lancôme, Swarovski, Givenchy, and Adidas Neo. Reported to the Group Creative Director.
• In charge of graphic design, storyboard design, shooting art direction and post-production.
• Led two designers and interns, responsible for product shooting, graphic design of digital and social content, reported to the Group Head.
• Participated in the pitch and execution of multiple IMC projects and digital campaigns.
DESIGNER Socialab - Shanghai, China
• Responsible for developing digital and social content, including graphic design,illustration design, motion design and animation, worked with brands as McDonald’s, Wei Chuan Foods, Hoegaarden and Precious Platinum Guild International.
• Designed social and digital content, such as GIF poster, HTML5 and product comic book.
• Worked on social campaigns, and provided short video shooting.
DESIGNER/INTERN Mahayana advertising - Chongqing, China
• Worked on real estate advertisements, responsible for graphic poster and event material design, Helped the team won multiple projects through illustration creation.
• Created the logo and VI of company’s own cultural and creative product brand KEYU.
REference
Luther Jones | Creative Director & Founder of Teehee Asia
Henry Kwok | ex-Group Creative Director of Publicis Groupe
Teri Ng | ex-In-house Creative Studio Manager of Pernod Ricard China