Philips × Maserati

China 2022

“CRAFTING A BETTER SELF”

As the most high-end product line, Philips S9000 has attracted a high-end consumer audience. In order to refresh the 25-45-year-old TA users and gift givers, co-branded with Maserati to create a luxury and comfortable product to increase potential purchasing. 

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Production:

Junction - Production House

Author Jones - Director

Thomas James Gilbert - Cameraman

Giacomo Lotti - Head of Production

Mark Woo - Editor

Teehee Asia:

Luther Jones - Creative Director

Johnny Wen - Associate Creative Director

Leilei Wu - Associate Creative Director

Rena Zhu - Art Director

Alicia Li - Account Director

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BOITOWN X LENA PERFUMES 2021