To build a new “mat” pillar for Givenchy beauty: Le Rouge Mat X Velvet Matissime, we created a campaign starring Li Qin. Soft and Romantic or Edgy & Bold: a fierce beauty battle between the two sides of our heroine.

Mat is different / Make it different.

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Talent:

Qin Li - Celebrity

Production:

Eagle Media - Production House

Zongyuan Liu - Photographer

Marcos Mello - Director

Publicis LUXE:

Caroline Grout De Beaufort - ECD

Henry Kwok - Group Creative Director

Lisa Wang - Associate Creative Director

Johnny Lu - Group Head

Johnny Wen - Art Director

Solene Marce - Group Account Director

Amber Liang - Senior Account Executive

ChewLin Chua - Head of Production