Chinese New Year was coming, celebrities of Lancôme acting as a group of magicians. They greet consumers with Happy New Year and perform magic tricks to promote exclusive New Year product packaging.

After the campaign launched, it broke sales records after the Double 11 shopping festival last year and held the sales champion in the beauty category of Taobao Chinese New Year Shopping Festival(the biggest online shop in China).

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Celebrities:

Dongyu Zhou

Quan Yuan

Tao Liu

Feihong YU

Junkai Wang

Production:

TJP - Production House

Mei Yuan Gui - Photographer

Marcos Mello - Director

Publicis LUXE:

Caroline Grout De Beaufort - ECD

Henry Kwok - Group Creative Director

Lisa Wang - Associate Creative Director

Johnny Lu - Group Head

Johnny Wen - Art Director

Teri Ng - Group Account Director

Frida Zhao - Senior Account Executive

Dorothy Zeng - Head of Production