Lancôme Double 11 T-mall Online Shopping Festival

China 2018

“Full of Surprise from Paris”

Celebrities of the Lancôme family acted as a group of delivery men. They were preparing gifts and bringing an amazing discounts for consumers.

As of 24:00 on November 11, 2018, Lancôme’s Tmall store has won the No. 1 of the beauty category. All-star commercials combined with Lancôme’s giant paper aeroplane marketing event at the Champ de Mars in Paris have received a total of 6000W+ media exposure around the world.

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Celebrities:

Dongyu Zhou

Quan Yuan

Tao Liu

Feihong YU

Junkai Wang

Production:

TJP - Production House

Mei Yuan Gui - Photographer

Marcos Mello - Director

Publicis LUXE:

Caroline Grout De Beaufort - ECD

Henry Kwok - Group Creative Director

Lisa Wang - Associate Creative Director

Johnny Lu - Group Head

Johnny Wen - Art Director

Teri Ng - Group Account Director

Frida Zhao - Senior Account Executive

Dorothy Zeng - Head of Production

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