Lancôme Double 11 T-mall Online Shopping Festival
China 2018
“Full of Surprise from Paris”
Celebrities of the Lancôme family acted as a group of delivery men. They were preparing gifts and bringing an amazing discounts for consumers.
As of 24:00 on November 11, 2018, Lancôme’s Tmall store has won the No. 1 of the beauty category. All-star commercials combined with Lancôme’s giant paper aeroplane marketing event at the Champ de Mars in Paris have received a total of 6000W+ media exposure around the world.
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Celebrities:
Dongyu Zhou
Quan Yuan
Tao Liu
Feihong YU
Junkai Wang
Production:
TJP - Production House
Mei Yuan Gui - Photographer
Marcos Mello - Director
Publicis LUXE:
Caroline Grout De Beaufort - ECD
Henry Kwok - Group Creative Director
Lisa Wang - Associate Creative Director
Johnny Lu - Group Head
Johnny Wen - Art Director
Teri Ng - Group Account Director
Frida Zhao - Senior Account Executive
Dorothy Zeng - Head of Production









