On the occasion of the SS19 collection, we collaborated with Adidas Neo to reinvent their brand image with a new and refreshed fashion attitude. NEO NEW LAND campaign for the most relevant sports-inspired fashion label for the new generation in China.

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Talent:

Jackson Yee - Celebrity

Dilraba - Celebrity

Production:

GWANTSI - Production House

RJ - Photographer

Daniel Wirtbera - Director

Publicis LUXE:

Henry Kwok - Group Creative Director

Lisa Wang - Creative Director

Katki Hui - Associate Creative Director

Johnny Wen - Art Director

Wayne Lin - Band Development

Lily Huang - Senior Account Executive

ChewLin Chua - Head of Production

Eryka Wang - Producer

Samuel Huang - Senior Planner