On the occasion of the Chinese New Year, Swarovski released its iconic Swan collection in Red for a limited time. Symbol of hope, love, and success, we made the Swarovski Red Swan as the best ally to be “RED” for the new year. An immediate success with thousands of units sold within just 48 hours. 

-

Talent:

Maggie Jiang - Celebrity

Production:

TJP - Production House

Zack Zhang - Photographer

Astrid Sterner - Director

Publicis LUXE:

Caroline Grout De Beaufort - ECD

Henry Kwok - Group Creative Director

Lisa Wang - Associate Creative Director

Ying Zhang - Group Head

Johnny Wen - Art Director

Solene Marce - Group Account Director

Amber Liang - Senior Account Executive

ChewLin Chua - Head of Production

Eryka Wang - Producer

Samuel Huang - Planner