In China, the Qixi Festival, also known as the Qiqiao Festival, is a traditional festival celebrating the annual meeting of the cowherd and the weaver girl in mythology. Cartier, which has one of the most developed WeChat shops out of all Index luxury brands, launched a campaign giving the first 77 customers to order from its WeChat boutique between August 21 and 28 a free private romantic helicopter ride.

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Production:

Studio Supreme - Production House

Olivier H Dressen - Director

Publicis Nurun Shanghai:

Sylvie Kinn - Creative Director

Sylvie Kinn, Olivier H Dressen - Art Director

Johnny Wen - Producer

Libby Lei - Copywriter