Boitown is China’s leading and most loved perfume brand. Boitown x Lena is their new range of four special edition perfumes, for which Boitown brought together the talents of French illustrator Léna Mačka with 3 leading European perfumers.

With little more than a couple of weeks, from start to finish, we challenged ourselves to bring together the amazing inspiration, talents, and ingredients into a product film that would captivate and intrigue in equal measure. In doing so we created a beguilingly simple film that takes the consumer on an abstract visual journey and introduces the story behind each of the scents.

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Production:

Junction - Production House

Author Jones - Director

Thomas James Gilbert - Cameraman

Giacomo Lotti - Head of Production

Cathrine Li - Producer

Teehee Asia:

Luther Jones - Creative Director

Johnny Wen - Associate Creative Director

Tingting Liu - Designer

Mijee Im - Account Director

Addison Zhang - Account Executive