Art Director & Creative Designer
Commercial
“Mat Is Different” - 雾必不同
Givenchy Le Rouge Mat × Velvet Matissime
To build a new “mat” pillar for Givenchy beauty: Le Rouge Mat X Velvet Matissime, we created a campaign starring Li Qin. Soft and Romantic or Edgy & Bold: a fierce beauty battle between the two sides of our heroine
Mat is different; make it different.Talent:
Qin Li - Celebrity
Production:
Eagle Media - Production House
Zongyuan Liu - Photographer
Marcos Mello - Director
Publicis LUXE:
Caroline Grout De Beaufort - ECD
Henry Kwok - Group Creative Director
Lisa Wang - Associate Creative Director
Johnny Lu - Group Head
Johnny Wen - Art Director
Solene Marce - Group Account Director
Amber Liang - Senior Account Executive
ChewLin Chua - Head of Production
Sroryboard